Beacon Woods

Description

Beacon Woods were looking for a clean, memorable logo for a new equestrian center being built in the Northeast area of the USA. The center will provide horse boarding and training programs for competitors in the Hunter discipline.

The focus of the branding is the combination of country-side imagery and of course horses. I wanted to evoke rustic feelings – the smell of the saddle leather, the fresh breeze across your face when riding – all with a touch of mystery and intrigue. Horse-riding was and still is considered a noble sport after all.

The silhouette of the horse is a subtle touch to the dense trees – evoking the feeling that the horse is moving through the trees, elusive and majestic. The strong serif typeface matches the earthy, natural feeling inspired by the main imagery.