Reefstudy

Description

Owning an aquarium with tropical fish gives many passionate people enjoyment and pride – although the cost, time and effort in maintaining tanks and the fragile ecosystem that live in them can sometimes get in the way.

Reefstudy aims to cut some of the thinking out of the equation and leave the owner with more time to enjoy the labour of love.

Calculators, tracking stats, special promotions and user forums all help the user get more from their aquarium.

The storyboard design is engaging and detailed, with a fresh colour scheme and slick typography to match.

The centre of the design is the centre of reefstudy – the aquarium itself. By extending the reef outside the tank though, the impact is a lot greater.