Backyard Break

Description

Royal Pines is a luxury hotel situated between Surfers Paradise and the gold coast hinterland. Despite it’s high quality in service and facilities, it has great value accommodation, especially for families and couples.

As a way to increase occupancy levels, the hotel wanted to promote a ‘locals special’ for those who wouldn’t normally stay at the hotel.

The campaign invited locals to take a ‘backyard break’ – a weekend away at a great hotel right in their own backyard.

As an added incentive, staying at the Royal Pines could win them their very own backyard renovation.

The hero image is a metaphor of locals looking through their overgrown lawn and busy schedules to find the hotel rising up into the more peaceful, rich blue sky.

Work done under P’s in a Pod.